Navigating the shifting communication landscape with Paritee

With the landscape of truth, opinions and narratives so wildly fragmented, cohesive media and communications strategies are increasingly central to C-suite and boardroom agendas. Our latest investment, Paritee, is uniquely positioned to capitalize on this trend by offering executive level PR, brand and communications advisory services.

In contrast to more commoditized communications offerings, Paritee targets the highest end of the value chain, where clients and leadership teams must act and communicate swiftly and credibly, especially in times of uncertainty.

Our €41m loan will help Paritee execute their M&A-driven growth strategy. Identifying and acquiring culturally aligned, high-calibre communications advisory agencies across Europe will expand the group’s capabilities and scale, generating greater value-creation opportunities and reinforcing Paritee’s role as the trusted communications partner for leading organizations.

“As corporate reputation grows ever more crucial to business performance, Paritee aims to lead the consolidation of Europe’s fragmented communications industry. We’re building an international strategic advisory firm focused on key markets and select ‘license-to-operate’ sectors—and P Capital Partners’ reliable, flexible capital structure is exactly what we need to drive our next phase of growth,” says Lars Erik Grønntun, Founder and Chairman of Paritee.

Whenever we expand our portfolio, we look carefully for experienced leadership. At the helm of Paritee is an impressive team of industry veterans with proven track record of scaling businesses in this space. Their experience in both entrepreneurial ventures and established communications firms instils critical confidence in their ability to navigate this new era of media sophistication.

To learn more about our Corporate Credit Strategy reach out to Ulf Hamberg, Managing Director: uh@pcapital.se